Watch & Master Every Technique From The Book
42 Professional HD Video Tutorials | 14+ Hours of Expert Training See Every Cut, Every Stroke, Every Placement in Crystal Clear Detail
⭐⭐⭐⭐⭐ Trusted by 5,000+ Stylists | 📚 Includes Elements Book
Why Video Changes Everything
Reading about technique is powerful. Watching it transforms your skills overnight.
The Elements Video Programme brings our 365-page manual to life with 42 meticulously filmed tutorials. Every angle, every hand position, every subtle movement captured in HD clarity by master educators Paul Davey and Stephen Boyle.
The difference video makes:
✓ See the tension - Understand exactly how much to pull
✓ Watch the angles - No more guessing at 45° vs 90°
✓ Observe the rhythm - Match the speed of professionals
✓ Catch the details - Notice what photos can't show
✓ Pause & replay - Practice at your perfect pace
"After 5 years cutting hair, the video programme showed me what I'd been missing. It's like having Paul standing next to me." - Sarah M., Senior Stylist
Your Complete Visual Education System
📹 42 HD Video Tutorials (14+ Hours)
Every technique from the Elements book demonstrated step-by-step by our expert educators. Stream instantly on any device, lifetime access included.
📚 Full Elements Book (365 Pages)
Digital copy included FREE (€40 value). Follow along with the written steps while watching the videos for maximum retention.
🔄 Lifetime Updates
As we add new techniques and refinements, you get them automatically at no extra cost. Your investment grows in value over time.
What You'll Master: 36 Professional Techniques
YEAR 1: Foundation Mastery
(4 hours 17 mins)
Build your core skills with precision
Perfect Your Blow-Dry (7 techniques) Straight • Volume with a Flick • Curly • Twisted Curly Diffuse • Wrap • Set • Hair Prepping
Essential Cuts (4 techniques) Scissor & Comb Management • One Length • Square Layer • Round Layer
Colour Foundations (4 techniques) Global Application • Weaving • T-Section • Classic Half Head
Theory Deep-Dive History of Hair & Fashion • Hair Structure • Genetics of Hair • Consultation • Colour Chemistry
YEAR 2: Commercial Excellence
(4 hours 41 mins)
Master salon bestsellers
Advanced Cutting (4 techniques) Vertical Layer • Classic Bob • Graduated Bob • Seamless Graduation
Trending Colour (4 techniques) Full Head Highlights • Pre-Lightening • Toning • Balayage
Styling Tools Mastery (3 techniques) Straightener Techniques • Curling Tong • Really Curly
Theory Deep-Dive Skin • Balayage
YEAR 3: Specialist Skills
(3 hours 1 min)
Expand into premium services
Men's Cutting (2 techniques) Diagonal Cut • Scissor Over Comb
Bridal & Event Hair (4 techniques) Chignon • French Pleat • Dutch Plait • French Plait
Advanced Colour (3 techniques) Reverse Horseshoe • Ombre • Colour Correction
Theory Deep-Dive Colour Correction • Customer Service • Social Media
YEAR 4: Master Stylist
(1 hour 41 mins)
Cutting-edge techniques
Advanced Cutting (3 techniques) Inverted Layer • Seamless Cut • Classic Graduation
Fashion Week Styling (3 techniques) Knot • Modern 40s • Top Knot
Dimensional Colour Multi-tonal placement for depth and movement
Who Thrives With Video Learning?
AMBITIOUS ASSISTANTS
"I watched each video 10+ times. After the first year, I was cutting paying clients."
Stop waiting years for your chance. With video, you can practice techniques mentally even when you're sweeping. Watch how professionals hold their tools, position their bodies, and section hair. Graduate from assistant to stylist quicker than ever.
Testimonials:
ESTABLISHED STYLISTS
"I thought I knew how to balayage. The video showed me a completely different approach."
Fill the gaps in your education privately. No embarrassment asking "basic" questions. Perfect techniques you've been faking. Learn trending methods your salon doesn't teach. Expand your service menu and increase your hourly rate by €20-50.
Testimonials:
SALON OWNERS
"Elements videos standardised our training. Every junior learns the exact same technique now."
Transform your salon education overnight. No more inconsistent training between seniors. New staff can start learning immediately. Track progress with the included assessment sheets. Reduce training time by 50% while improving quality.
Testimonials:
Meet your educators
Paul Davey
30 Years of Excellence Distilled Into Every Video
Former Toni&Guy International Artistic Director
Backstage at London & Paris Fashion Weeks
Celebrity clients including Cillian Murphy
Trained 1000+ stylists worldwide
Owner of award-winning Davey Dublin salon
"I film these videos as if you're my own apprentice. Every trick, every shortcut, every piece of wisdom I've gained - it's all here."
IG: @pauldaveyhair
Stephen Boyle
Ireland's Leading Colour Authority
20 years teaching at L'Oréal Studios
Degree in Colour Chemistry
Former Toni&Guy Colour Director
Created the Elements colour curriculum
Specialist in colour correction
"Colour isn't magic - it's science. I'll show you exactly why formulas work, not just how."
Your Investment in Mastery
OPTION 1: One Payment
€2,000
Best value - Start immediately
Instant access to all 42 videos
Lifetime access guaranteed
OPTION 2: Payment Plan
5 x €400
Split your investment
Same instant access
No interest or fees
Frequently Asked Questions
-
Lifetime access. Once you purchase, the videos are yours forever. Plus, any updates or new videos we add are automatically included at no extra charge.
-
No. While we recommend following the structured path for best results, you can jump to any technique you need immediately. Many stylists use it as an on-demand reference library.
-
Elements videos are professionally filmed with multiple camera angles, consistent teaching methodology, and integrated with our comprehensive curriculum. No ads, no amateur content, just pure professional education.
-
The video programme INCLUDES the complete Elements book (€100 value) plus 42 exclusive video tutorials that bring every technique to life. The videos show what photos cannot - speed, pressure, and movement.
Success Stories From Your Peers
"I was quoted €5,000 for private training. Elements gave me better education for €2,000." - Marco R., Salon Owner, Milan
"My colour corrections went from 50% successful to 95% successful after the programme." - Emma K., Colour Specialist, London
"We cut our apprentice training from 3 years to 18 months using Elements videos." - David L., Education Director, Dublin
Ready to See the Difference?
Join 5,000+ hairdressing professionals who've transformed their skills with visual learning.