The Ultimate Guide to Mastering Your Craft & Building a Thriving Career Behind the Chair

Everything you need to succeed—cutting, colouring, styling, consultation, customer service, and more - in ONE Book

Whether you're starting out or refining your skills, Elements is your complete roadmap to success.


Now available as a premium hardcover or an instantly downloadable eBook

Prefer a physical copy? Order the hardcover edition!

Start Learning Today – Get Instant Access to the eBook Now!

Who Is This For?

✔️ New Stylists – Get a solid foundation and fast-track your success.
✔️ Experienced Stylists – Level up your consultation, cutting, and colouring skills.
✔️ Salon Owners – Train your team with a structured, easy-to-follow guide.

What’s Inside Elements?

Most stylists struggle to find structured, high-quality education outside of expensive courses and one-off workshops.

That’s exactly why Elements was created—to give every stylist a step-by-step education manual they can use for life.

THEORY: Master the Science & Art of Hairdressing

✔️ The History of Hair & Fashion – Understand the evolution of trends to inspire your creativity.
✔️ Consultation & Client Communication – Ask the right questions and build instant trust.
✔️ The Hair Structure & Genetics – Know exactly how to work with different hair types.
✔️ Colour Theory & Colour Correction – Master the science behind perfect colour results.
✔️ Balayage & Modern Colour Techniques – Stay ahead of trends and perfect your skills.
✔️ Customer Service & Social Media – Build a loyal client base and market yourself effectively.

PRACTICAL: Learn the Techniques That Set You Apart

📌 7 Blow Drying Techniques – From smooth and sleek to voluminous and textured finishes.
📌 11 Cutting Techniques – The core techniques every stylist must master.
📌 11 Colouring Techniques – Hands-on application methods for flawless results.
📌 7 Pin-Up Styles – Classic and modern up-dos for weddings, events, and fashion.


This isn’t just another book. It’s your blueprint for becoming a sought-after stylist.

Own the hardcover edition (€90) – a must-have for your salon library!

Open magazine pages about hair history and trends with a black book titled "Elements" by Paul Davey resting on top.

Or download the E-Book today (€40)

A collection of digital devices including a tablet with a black screen displaying the word "Elements" and the name "Paul Davey," a smartphone with a course schedule, and a printed document with red text titled "Consultation" in red. The tablet and phone show educational content related to personal or professional development.

What People Are Saying

“This book is a goldmine! It covers everything I wish I had learned earlier in my career.”

— Danielle P.

“We ordered one book for our salon two months ago and we were so impressed with it that we have now purchased a copy for each of our assistants in the salon! It has made our education structured and consistent. What an amazing book, would highly recommend it!”

— Rachel K.

“Finally, a book that teaches both the practical and business side of hairdressing. Worth every penny!”

— Ester T.

“We have been using the Elements programme now for over 1 year and it has made education in our salon so much more structured! Super easy to follow and just a great book overall! Going to get the videos too to support the team!”

— Jonnie R.

“What an amazing system for salons! So easy to implement and it has made my life as a salon owner so much easier! The content is amazing and it is so easy to follow!”

— Jen T.

“As a salon owner, the Elements book has been a fantastic resource for training my assistants. It breaks down techniques in such a simple, practical way that it’s easy for them to follow and apply the concepts in real-time. The book covers everything from foundational skills to advanced techniques, making it a complete guide for anyone in the salon. My team’s confidence and technical abilities have noticeably improved since we started using it. The video programme that complements the book is also a huge plus. It’s been a game-changer for our training process and a great investment for the growth of my salon.”

— David S.

Choose Your Copy

Premium Hardcover – €90

✔️ High-quality, durable print edition
✔️ Perfect for salon training & reference
✔️ A long-term investment in your career

Open book on hair history and fashion with a black book titled 'Elements' by Paul Davey, featuring images of hairstyles from the 1960s.

Instant Download (eBook) – €40

✔️ Instant access to all content
✔️ Learn on any device
✔️ Start mastering new techniques today

Three digital devices displaying course materials for a hairdressing or salon training program: an iPad with a black background and orange text, a printed booklet with red text titled 'Consultation,' and a smartphone showing a color-coded course breakdown schedule from Year 01 to Year 04.

Every stylist deserves a clear path to success. If you’re serious about elevating your career, this book will give you the skills and confidence to stand out, build a loyal clientele, and master your craft.

✔️ No fluff – just real, practical techniques.
✔️ Learn at your own pace & apply instantly in the salon.
✔️ Even ONE new strategy could help you earn back your investment with just one client visit.

Ready to take your career to the next level?