One book.
One system.
Everything you need to become a successful behind the chair stylist.
2ND EDITION — OUT NOW
Elements is the industry training manual built by a hairdresser, for hairdressers. 368 pages of cutting, colour, theory and structure — designed for every hairdresser, at every stage of their career.
Transform Your Skills: Your Step-by-Step Guide to Hairdressing Success
Designed by top hair educators, Elements will give you the confidence and mastery to stand out behind the chair.
Unlock the secrets of hairdressing mastery with Elements, the only guide you’ll need to elevate your craft and deliver flawless results every time. Designed by a hairdresser for hairdressers, Elements is your ultimate companion for mastering modern and classic techniques, from blow-drys to cuts, colours, and pin-ups.
Key Benefits:
Step-by-step tutorials covering blow-drys, cuts, colours, and pin-ups.
Insider tips from top educators in the hairdressing industry.
Detailed theory to understand not just the 'how,' but the 'why.'
Easy-to-follow instructions suitable for all skill levels.
Elevate your services and delight your clients with professional results.
Order Hardcover - €99
Get Digital Copy - €40
Master Hairdressing Anytime, Anywhere – Now in Digital Format
2nd Edition Now Here
Get ready to transform your craft with Elements — now available as a downloadable e-book. Whether you’re in the salon, on the go, or reviewing at home, this digital edition puts expert education at your fingertips.
Created by top hair educators, Elements is the go-to guide for hairdressers who want to sharpen their skills, boost their confidence, and deliver consistent, professional results.
What You’ll Get Inside:
Step-by-step tutorials for blow-drys, cuts, colours, and pin-ups
Insider techniques from industry-leading educators
Clear theory and visual guidance to explain both the “how” and the “why”
Structured learning, ideal for all levels – from newly qualified to experienced stylists
Instant access on your phone, tablet, or laptop – learn whenever it suits you
This is more than a training tool—it’s a stylist’s secret weapon for standing out behind the chair and wowing clients every time.
CHOOSE YOUR FORMAT
HARDCOVER — MOST POPULAR
€99
2nd Edition — ships to your door
368 pages, fully updated
Perfect for salon libraries
Reader-requested improvements
Durable hardbound edition
Transform Your Skills: Your Step-by-Step Guide to Hairdressing Success
Designed by top hair educators, Elements will give you the confidence and mastery to stand out behind the chair.
Unlock the secrets of hairdressing mastery with Elements, the only guide you’ll need to elevate your craft and deliver flawless results every time. Designed by a hairdresser for hairdressers, Elements is your ultimate companion for mastering modern and classic techniques, from blow-drys to cuts, colours, and pin-ups.
Key Benefits:
Step-by-step tutorials covering blow-drys, cuts, colours, and pin-ups.
Insider tips from top educators in the hairdressing industry.
Detailed theory to understand not just the 'how,' but the 'why.'
Easy-to-follow instructions suitable for all skill levels.
Elevate your services and delight your clients with professional results.
DIGITAL EDITION
€40
Instant download — any device
Full 368-page PDF
Instant access after purchase
Lifetime access
Print any section you need
Master Hairdressing Anytime, Anywhere – Now in Digital Format
2nd Edition Now Here
Get ready to transform your craft with Elements — now available as a downloadable e-book. Whether you’re in the salon, on the go, or reviewing at home, this digital edition puts expert education at your fingertips.
Created by top hair educators, Elements is the go-to guide for hairdressers who want to sharpen their skills, boost their confidence, and deliver consistent, professional results.
What You’ll Get Inside:
Step-by-step tutorials for blow-drys, cuts, colours, and pin-ups
Insider techniques from industry-leading educators
Clear theory and visual guidance to explain both the “how” and the “why”
Structured learning, ideal for all levels – from newly qualified to experienced stylists
Instant access on your phone, tablet, or laptop – learn whenever it suits you
This is more than a training tool—it’s a stylist’s secret weapon for standing out behind the chair and wowing clients every time.
PROVEN IN SALONS ACROSS IRELAND & THE UK
The 1st edition sold out. Now the 2nd edition is here.
Over 1,000 copies in the hands of hairdressers, assistants and salon owners — and the demand didn't stop. The 2nd edition is bigger, better and available now.
1,000+
copies sold
1st Ed
sold out
Who Is Elements For?
Whether you're building a team or building your own career, Elements meets you where you are.
✔️ Assistants & trainees - Build real confidence from day one. A clear, structured path from foundation techniques right through to advanced — so you always know what you're working towards.
✔️ Junior & emerging stylists - Fill the gaps nobody ever properly taught you. Sharpen your colour theory, refine your cutting structure and back yourself in every consultation.
✔️ Senior stylists - Deepen what you already know. Use Elements to cement your expertise and become the person in the salon that others look to and learn from.
✔️ Salon owners - Give your whole team one shared system. Consistent technique, consistent results — without you standing over them.
✔️ Colleges & educators - Complement your curriculum with a real-world manual that students will return to for years after they graduate.
What’s Inside Elements?
34 practical techniques and 11 theory modules — everything a hairdresser needs in one place.
THEORY: Master the Science & Art of Hairdressing
✔️ The History of Hair & Fashion – Understand the evolution of trends to inspire your creativity.
✔️ Consultation & Client Communication – Ask the right questions and build instant trust.
✔️ The Hair Structure & Genetics – Know exactly how to work with different hair types.
✔️ Colour Theory & Colour Correction – Master the science behind perfect colour results.
✔️ Balayage & Modern Colour Techniques – Stay ahead of trends and perfect your skills.
✔️ Customer Service & Social Media – Build a loyal client base and market yourself effectively.
PRACTICAL: Learn the Techniques That Set You Apart
📌 7 Blow Drying Techniques – From smooth and sleek to voluminous and textured finishes.
📌 11 Cutting Techniques – The core techniques every stylist must master.
📌 11 Colouring Techniques – Hands-on application methods for flawless results.
📌 7 Pin-Up Styles – Classic and modern up-dos for weddings, events, and fashion.
Each technique comes with a colour-coded progression tracker — Foundation → Development → Advanced — so you and your mentor can monitor progress at a glance.
What Hairdressers Are Saying
“This book is a goldmine! It covers everything I wish I had learned earlier in my career.”
— Danielle P., Creative Stylist
“We ordered one book for our salon two months ago and we were so impressed with it that we have now purchased a copy for each of our assistants in the salon! It has made our education structured and consistent. What an amazing book, would highly recommend it!”
— Rachel K., Salon Owner
“We have been using the Elements programme now for over 1 year and it has made education in our salon so much more structured! Super easy to follow and just a great book overall! Going to get the videos too to support the team!”
— Jonnie R., Salon Owner
“What an amazing system for salons! So easy to implement and it has made my life as a salon owner so much easier! The content is amazing and it is so easy to follow!”
— Jen T., Salon Owner
“As a salon owner, the Elements book has been a fantastic resource for training my assistants. It breaks down techniques in such a simple, practical way that it’s easy for them to follow and apply the concepts in real-time. The book covers everything from foundational skills to advanced techniques, making it a complete guide for anyone in the salon. My team’s confidence and technical abilities have noticeably improved since we started using it. The video programme that complements the book is also a huge plus. It’s been a game-changer for our training process and a great investment for the growth of my salon.”
— David S., Salon Owner
Created by Paul Davey
Multi-award winning hairdresser · 30 years behind the chair · Founder, Davey Dublin
"I created Elements because I needed it. After training hundreds of stylists, I kept seeing the same gaps. This manual fills every one of them. It's the system I wish had existed when I started."
Ready to back yourself behind the chair?
Order the 2nd Edition today.
Premium Hardcover – €99
✔️ High-quality, durable print edition
✔️ Perfect for salon training & reference
✔️ A long-term investment in your career
Transform Your Skills: Your Step-by-Step Guide to Hairdressing Success
Designed by top hair educators, Elements will give you the confidence and mastery to stand out behind the chair.
Unlock the secrets of hairdressing mastery with Elements, the only guide you’ll need to elevate your craft and deliver flawless results every time. Designed by a hairdresser for hairdressers, Elements is your ultimate companion for mastering modern and classic techniques, from blow-drys to cuts, colours, and pin-ups.
Key Benefits:
Step-by-step tutorials covering blow-drys, cuts, colours, and pin-ups.
Insider tips from top educators in the hairdressing industry.
Detailed theory to understand not just the 'how,' but the 'why.'
Easy-to-follow instructions suitable for all skill levels.
Elevate your services and delight your clients with professional results.
Instant Download (eBook) – €40
✔️ Instant access to all content
✔️ Learn on any device
✔️ Start mastering new techniques today
Master Hairdressing Anytime, Anywhere – Now in Digital Format
2nd Edition Now Here
Get ready to transform your craft with Elements — now available as a downloadable e-book. Whether you’re in the salon, on the go, or reviewing at home, this digital edition puts expert education at your fingertips.
Created by top hair educators, Elements is the go-to guide for hairdressers who want to sharpen their skills, boost their confidence, and deliver consistent, professional results.
What You’ll Get Inside:
Step-by-step tutorials for blow-drys, cuts, colours, and pin-ups
Insider techniques from industry-leading educators
Clear theory and visual guidance to explain both the “how” and the “why”
Structured learning, ideal for all levels – from newly qualified to experienced stylists
Instant access on your phone, tablet, or laptop – learn whenever it suits you
This is more than a training tool—it’s a stylist’s secret weapon for standing out behind the chair and wowing clients every time.
